I just passed my two year anniversary of podcasting. It’s been a journey.
Here are some key reflections from being on the mic –
1. Creative Outlet
First and foremost, podcasting has been a huge creative outlet for me. From a creative sense, I enjoy all of the following:
- Recording episodes and conversations
- Re-listening to episodes to cultivate my notes
- Creating podcast artwork / graphics
- Crafting podcast episodes on my website
The majority of things related to the podcast are creative tasks that fuel my inner creator. This has made it easy to prioritize and commit to the podcast.
2. Major Commitment
Producing The Power of SPACE has been a major commitment. It’s required space in my life – pun intended! I invest a significant amount of time every month into the podcast.
Additionally, my wife (Gabrielle) has been a huge help as lead editor for the podcast. She edits the first version of every episode, which refines the conversation and saves me time.
Overall, it’s an ongoing project that requires meaningful resources.
3. NOT a Business
Given the resources and commitment required, I still don’t consider my podcast a business. I’m clarifying this because a lot of people assume podcasts are for business. Or, a lot of people might think a podcast generates tons of business.
In my case, it does not, and I’m completely okay with that. In fact, if it were measured as a business it would be a horrible investment.
I’ve been resistant to turning it into more of a business because I know what that might cost. For example, some of the passion and joy could become lost if I focused more on the financial metrics. My podcast has never been fueled by financial incentives and I don’t intend to ever make that the focus.
That said, I do connect it to my SPACE coaching business, since there is healthy overlap. In other words, the topics and conversations relate to the work I’m doing in the world through SPACE.
So in that sense, it supports my business, and I’m completely okay with that 🙂
4. Energy Source
My podcast is an expression of the energy I want to put out into the world. It also gives me energy to create and produce the content. I enjoy the art of podcasting, and I do approach it as true art.
Some people record the conversation they think people want to hear. I record the conversation I want to have. Most, if not all, of my questions are rooted in my own curiosity. That’s how the art is organically created.
When I create things from curiosity the result is usually beautiful. This applies to all areas of my life.
5. My Terms
I’ve also chosen to podcast on my terms. This includes:
- Reaching out to the guests I personally want to interview, not “industry experts” like most people would suggest.
- Publishing episodes every two weeks, not every week like most people would suggest.
- Spending extra time on editing and production, not outsourcing that to freelancers like most people would suggest.
I’m noting a difference from what “most people would suggest” because there’s a lot of hype and prescriptions in the podcast world about what you should do. I don’t subscribe to that mentality. It’s easy to fall into the trap of thinking you need to do things a certain way. This is what kills creativity in my opinion. It’s also why many people get into podcasting for unauthentic reasons.
That said, I’m always open to learning from my friends and peers. However, I’ll podcast my way at the end of the day. That preserves the integrity of WHY I podcast. I do it for myself.
Suggestions for new Podcasters
I often get asked about starting a podcast. Usually in the form of how, what and when. Let’s start in reverse order –
WHEN = now
Don’t wait if you have energy and inspiration for it. There is never a better time than now when you feel inspired.
WHAT = passion
Start podcasting if you have curiosity and interest to amplify a topic. For me it’s personal growth, discovery and transformation. I’m passionate about studying and practicing in this realm of life.
HOW = easy
Zoom and the easiest audio/video editing software you can use. Do not invest in fancy tools in the beginning. It will only slow you down, and in the beginning you need momentum.
It’s easy to quit something in the early phases. That’s why I’m emphasizing momentum. Podcasting is no different, and it requires putting yourself out there. You have to publish episodes (literally) and publish yourself (figuratively). It’s similar to blogging or writing a book. You’re putting your name on content that others will consume. There is plenty of fear and resistance with this type of work, so keep pushing.
Lastly, remind yourself to commit and see things through. You will likely experience fear and doubt, especially in the beginning. But that’s just part of the journey. We have a saying in my house related to our family values – “Honor your commitments.” Keep that in mind if you decide to start.
Face the fear and do your thing. Do it your way and stand behind it. If you feel inspired, trust that and share your voice with the world. It’s likely to help someone else on their journey.
Proud and Grateful 🙏
Finally, I’m proud of the content I’ve created. I stand behind it. I believe this is type of content can help people become more curious and “wake up” to a more authentic life.
I’m also super grateful for all the guests that have shown up and recorded with me. They’ve helped co-create the podcast and all the beautiful energy it represents.
That’s the POWER of SPACE.
Ali is a father, husband and serial entrepreneur with a deep drive to create. He writes, records, codes and builds things to inspire the artist in all of us.